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Building a Business Through Passion, with Melissa DiGianfilippo

Episode 97

Melissa DiGianfilippo is partner and president of public relations at Serendipit, where she leads all of the firm's clients' public relations and communications efforts. Melissa leads a highly skilled team to help clients achieve their goals. Under Melissa's direction, Serendipit clients have achieved millions of dollars in positive press coverage across international, national, and local media outlets including CNN, Nancy Grace, Entrepreneur Magazine, The Late Show, Wall Street Journal, USA Today, Reuters, Associated Press, Huffington Post as well as local broadcast and print outlets in all U.S. markets. Melissa was named the top female PR professional in Arizona by Arizona Foothills Magazine in 2018, a Most Admired Leader by the Phoenix Business Journal in 2018, a Rising Star in 2014 by Student Housing Business, and was also named on the list of Generation Next: Forty Under Forty in 2014 by AZ Business Magazine. Melissa serves as the Marketing Chairperson on the Boys & Girls Club of Metro Phoenix Connect Board, and on the board of Entrepreneur's Organization (EO) in Arizona.

What You Will Learn:

  • How Melissa’s mother starting her career late in life led her to create an intentionally different path early on
  • Melissa’s background and why she chose to experience college in Ohio after growing up in Arizona
  • What Melissa pursued out of college and how quickly she went from a $23,000 starting role to PR and Marketing Director to business owner within four short years
  • The importance of collaborating with a business partner who has different characteristics and how their strengths have complemented each other
  • How Serendipit went from a business with no plan to a successful company with an established leadership structure
  • Why it’s essential to work from your dream and how Melissa discovered what she wanted out of her career
  • Melissa’s tips for women that they can use today to improve their success and find fulfillment and happiness

How to contact Melissa DiGianfilippo:

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