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The Winding Path to Success, with Tiffani Bova

Episode 4

Tiffani Bova is the growth and innovation evangelist at Salesforce and the author of the Wall Street Journal and 800-CEO-READ bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business (Portfolio). Bova was recently named to Thinkers50s Radar Class of 2019 and was Thinker of the Month in December 2018. She has appeared on MSNBC and Yahoo Finance, among others, and was featured in the January 2019 issue of Rotman Management Magazine’s Disruption Issue. She has also contributed to publications including Harvard Business Review, Forbes, Entrepreneur, and Huffington Post, and is a frequent guest on Wharton Business Radio and a variety of industry-leading podcasts.

As host of What’s Next! with Tiffani Bova, one of the top 100 business and marketing podcasts on iTunes and top sales podcast of 2018 and 2019 according to Top Sales Magazine, she has interviewed guests from Arianna Huffington and Tom Peters to Dan Pink

Bova is a top influencer in Customer Experience, Digital Transformation, the Future of Work, and Sales, and she was recently recognized as one of Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter, a LinkedIn Top Sales Expert to follow in 2019, a Top 100 Women in Tech, a Brand Quarterly Magazine Top 50 Marketing Thought Leader, and one of the most Powerful and Influential Women in California according to the National Diversity Council. Her book Growth IQ was one of 800-CEO-READ’s top 5 strategy and leadership books of 2018, and the #1 Salesforce, Dreamforce Bookstore seller in 2018.

Having delivered over 500 keynote presentations on sales transformation and business model innovation to over 400,000 people on six continents, Bova is a highly sought after keynote speaker. Prior to working with Salesforce she was a Distinguished Analyst and Research Fellow at Gartner where she won the Thought Leadership award and earned accolades from the best leaders in the technology world for her cutting-edge analysis and her skill at inventing bold strategies for growth.

Bova has also lived in the fast lane of high tech, leading sales, marketing, and customer service organizations, driving growth and creating durable competitive advantages for startups and Fortune 500 Companies alike such as Sprint, Inacom, Interland ( and Gateway Computers. Throughout, she learned how to lead sales and marketing teams in hotly competitive markets. She is considered one of the early pioneers of cloud-based sales strategies and completely reinvented indirect “go-to-market” tactics in several hardware and services businesses. Her high-velocity years at the front lines also gave Bova the hands-on expertise executives crave in their strategic partners and made her an authentic, passionate, and brilliant advocate committed to her clients’ success and prosperity.

What You Will Learn:

  • Tiffani’s role as the growth and innovation evangelist at Salesforce
  • Tiffani’s journey into the realm of sales
  • How Tiffani’s involvement in sports influenced her career decisions in the future
  • How sports mold our character traits and train us to deal with adversity
  • What you can do to better manage your time if you want to be successful
  • The importance of investing in yourself personally and professionally


Meet your hosts:

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